12/16/2023 0 Comments Adobe xd prototyping![]() XD has also reinvigorated how we present ideas. We can now create designs with loads of artboards-and no lagging, eliminating a big source of delays and frustration for designers. We were curious to see the difference between what would happen with XD, so we dropped that same file into XD. A file of that size is unwieldy and glitchy. When our designers put together image-heavy emails in other tools, creating enormous artboards in the process, we could end up with well over a gigabyte of data in a single file. XD is specifically designed for digital journeys and prototyping, with a very focused, simplified interface-which keeps designs from becoming overcomplicated.Īnd it’s important to keep designs simple. For one thing, it didn’t force us to find workarounds. It was a good fit for our Adobe Creative Cloud environment and, as its features evolved, it became the obvious solution for prototyping. ![]() Throughout this transition, I kept watching XD. If we made one minor change, we had to repeat the whole process. The setup wasn’t ideal because it involved a lot of exporting and importing and lost productivity. At the time, we were trying to transition from Photoshop to Sketch for big user experience projects, exporting them to InVision for prototyping and we also experimented with Proto.io for prototyping and consumer testing. I started using XD in its infancy almost two years ago, as a trial. With three agencies and 550 people making up McCann Central, we knew we needed a solution that would work for everyone across the board, on a large scale. At some point, we decided we couldn’t keep working that way and needed a standard tool so we could introduce best practices. That tool fragmentation really slows us down. On any given project, a designer might have to work with up to eight different file types. ![]() There are several different teams across McCann Central and, though we’ve become more blended over the past few years, we still have a lot of overlapping toolsets-everything from Adobe InDesign and Adobe Photoshop to Sketch and InVision. We want to unify the team to deliver high-impact digital experiences at scale and with speed. For us, it’s a gradual process, but the endpoint is clear. ![]() We’re looking to hone that power here at McCann by standardizing on a single prototyping tool-Adobe XD. The power to align the team so it can execute on an idea, fast. A good, working prototype has a magic all its own in the design world. As we focus on creating memorable, end-to-end digital experiences through a combination of websites, mobile apps, email campaigns, and more for our clients, one of the most important steps in our creative process is prototyping.Īs IDEO founders Tom and David Kelley famously said, “If a picture is worth a thousand words, a prototype is worth a thousand meetings.” I’m part of the McCann Central team, the largest integrated marketing communications agency in the UK. I’m also fortunate to work for one of the largest networks of advertising agencies in the world, McCann Worldgroup, which produces powerful campaigns for iconic brands. As a lead digital designer, I get to bring new ideas and experiences to life and watch them play out in the world around me. How Adobe XD Became the Standard for Prototyping at McCannĪgency life can be exhilarating, fast-paced, and very satisfying.
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